Can you be a hero – for more than just one day?
Sandwell Children’s Trust have announced an innovative new campaign to recruit foster carers, following on from the success of their online ‘Lockdown Stories’ from foster carers, telling of their fostering experiences during the Covid19 lockdown, which have reached over 20,000 people on Twitter.
The ‘Superheroes’ campaign will be seen in over 50 poster sites all across Sandwell as well as appearing on video screens outside local supermarkets around the borough, featuring comic book super hero figures commissioned for the campaign.
As Frances Craven, Chief Executive of Sandwell Children’s Trust explains; ‘Here at Sandwell Children’s Trust, we are passionate about improving the lives of the children and families that we work with every day. We understand the importance of providing stable, secure and loving homes for children and young people who can’t live at home and we can’t thank our current foster carers enough for the amazing things they do.
But, we need more special people to become foster carers for us. So, we are proud to launch our brand-new foster carer marketing campaign. Our foster carers are true ‘superheroes’ and we know that there are many more people out there who could be too! If you or anyone you know has ever thought about becoming a foster carer, please get in touch with us.’
The campaign aims to raise awareness of the work of foster carers, who have carried on every day, providing safe, stable, loving homes for children, as we have all had to change the ways we live and work and appeal to more people to take up the challenge and become foster carers for Sandwell.
Or, as Frances Craven puts it; ‘Learning to support children with home-schooling, becoming proficient at virtual meetings with social workers and helping the children they look after to come to terms with life under lockdown. These are just some of the challenges our foster carers have risen to and just like all the other care workers who have looked after us through this difficult time, we think they are all super heroes. Now we just want a few more people to step forward and join us.’
The Sandwell Children’s Trust ‘Superheroes’ campaign will be on display across Sandwell for two weeks starting on 18th June. If you want to know more about becoming a foster carer for Sandwell, call us on 0800 358 0899 or visit our website www.sandwellchildrenstrust.org/fostering to send us an email.
